Filson: Detroit | Creative Direction, Brand Environment Design and Visual Merchandising

Lead environmental design for the new The Filson Detroit location. Art Direction and design of the space including exterior neon, sourcing of found FF&E and custom fixture package. Visual merchandizing of the space.

Filson Brand Environments & Store Development Team

Creative Director - Alex Carleton

Design Manager - Alex Patterson

Graphic Designer - Colby Smith

Store Ops - Kara Samac